PRSA launches ethics app for communicators
There are mobile business apps designed to make users more productive, more organized and more collaborative, and now there is an app to help guide public relations professionals in making ethical decisions.
The Public Relations Society of America (PRSA) has made its Code of Ethics mobile.
The largest professional organization serving the U.S. public relations profession has developed a new mobile app, in partnership with MSLGROUP, that will make public relations professionals more aware of the principles and guidelines that underpin ethical decision-making in internal and external communications. The app will provide an easy reference that members can turn to quickly at any time as part of their daily practice.
The PRSA Ethics app is based on the PRSA Code of Ethics, public relations’ oldest code of professional conduct. Written in 1954 and updated in 2000, the PRSA Code of Ethics guides the behavior of PRSA’s 32,000 professional and student members and continues to serve as the de facto ethical guide for the profession.
It espouses “professional values” including advocacy, honesty, independence, loyalty and fairness, and “provisions of conduct,” such as being honest and accurate in all communications, revealing the sponsors of interests represented, safeguarding client confidences and avoiding conflicts of interest.
Memphis PRSA president Amanda Mauck shares her top tips for job searches
The U of M chapter of the Public Relations Student Society of America (PRSSA) kicked off its spring semester schedule on Jan. 30 with guest speaker Amanda Mauck.
Mauck is the 2013 president of the Memphis chapter of Public Relations Society of America and the Internet Marketing Specialist at Le Bonheur Children’s Hospital.
As an alumna of not only the University of Memphis journalism program but also the U of M PRSSA chapter, Mauck shared her top five tips for job searches.
• Internships. Do them. The more, the better. Internships will help you figure out what you like/don’t like.
• Discover your strengths and your niche. Take what you are good at and become an expert at it. Mauck recommends the book Now Discover Your Strengths by Marcus Buckingham.
• Prepare yourself to seize the opportunities. Be ready to jump at opportunities that may come your way, whether it’s a new position that opens within your current employer or an opportunity to take an educational trip.
• Use non-work activities to help you learn things for your career. For Mauck, this includes writing her own food blog and taking on leadership positions within Memphis PRSA.
• Do what you love. If you do what you love, you will never work a day in your life.
U of M online PR student Hannah Giles (second from right) attended the Memphis chapter of the Public Relations Society of America’s professional luncheon on Oct. 10.
Here she visits with (from left) Dan Hope of Memphis Light, Gas & Water, Memphis PRSA president Holden Potter and Memphis PRSA president-elect Amanda Mauck.
Visit Memphis PRSA online.
Cast your vote for a modern definition of public relations
Below are three final candidates for a modern definition of public relations that resulted from the Public Relations Society of America-led “Public Relations Defined” initiative.
These definitions were developed by PRSA’s Definition of Public Relations Task Force, in consultation with 12 global partner organizations, following a review of nearly 1,000 submissions and hundreds of online comments and blog posts by public relations professionals around the world.
The modern definition of public relations, which PRSA will formally adopt, is up to you.
Option #1: Public relations is the management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.
Option #2: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Option #3: Public relations is the strategic process of engagement between organizations and publics to achieve mutual understanding and realize goals.
Please vote on which definition you feel best exemplifies the role and value of public relations.
Cast your vote.
The winning definition will be announced the week of Feb. 27, 2012.
In support of compensated internships
In February, the Public Relations Relations Society of America (PRSA) issued a professional standards advisory addressing the ethical implications regarding internships in PR firms, businesses, government agencies, and anywhere else PR internships are offered.
PRSA’s position was clear: It’s unethical to employ interns who contribute real work and value without compensating them.
Dr. Steve Iseman contributed an article to PRSA’s PRSAY blog yesterday on this issue. He says interns may not give their best effort in internships that don’t compensate them either with money or college credit.
“As a faculty member I’ve supervised student internships for 20 years and can tell you from personal observation interns who aren’t compensated aren’t always as likely to give their work their top commitment,” Iseman writes. “Organizations unwilling to make an investment in interns aren’t likely to get the best that their interns can provide. The result of uncompensated internships is that neither organizations nor interns are well served.”
Read Iseman’s entire article.
— Darrin M. Devault