Univ. of Memphis Online PR Degree
Coursework

To qualify for a Bachelor of Arts degree, students majoring in journalism must complete 120 hours of coursework. About 75 percent of a student’s coursework is outside the Department of Journalism.

The journalism core studies consist of:

JOUR 1700 - Survey of Mass Communication (3 hrs.)

JOUR 2121 - Media Writing (3 hrs.)

JOUR 4700 - Mass Communication Law (3 hrs.)

JOUR 4702 - Mass Media, Diversity and Society (3 hrs.)

In addition to the journalism core studies, online PR students complete the following:

JOUR 3130 - Feature Writing (3 hrs.)

JOUR 3300 - Survey of Advertising (3 hrs.)

JOUR 3400 - Introduction to Public Relations (3 hrs.)

JOUR 3410 - Public Relations Research (3 hrs.)

JOUR 3421 - Public Relations Writing (3 hrs.)

JOUR 3900 - Visual Journalism (3 hrs.)

JOUR 4420 - Public Relations Case Studies (3 hrs.)

JOUR 4440 - Public Relations Campaigns (3 hrs.)

MKTG 3010 - Principles of Marketing (3 hrs.)

MGMT 3110 - Organization and Management (3 hrs.)