April 2013
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A summer internship primer for PR students
Summer will be here before you know it, and it is never too early to start looking for summer internships.
Internships are critical for you to gain the experience you need to land post-graduate employment.
To help you prepare, PR Daily found the 15 best stories about interns and the companies that put them to work.
Read them now or save them for later.
“How to land the PR internship of...
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“Be a yardstick of quality. Some people aren’t used to an environment where...”
– Steve Jobs
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Call for entries: Elinor Kelley Grusin Excellence...
The U of M Department of Journalism invites students to submit their best published or unpublished stories for this year’s Elinor Kelley Grusin Excellence in Writing Award.
Entries must be submitted by 5 p.m. Wednesday, April 10.
Entries from online public relations students should be mailed to: Dr. Tom Hrach, The University of Memphis, 300 Meeman Journalism Building, Memphis, TN, 38152.
...
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Brands join the April Fools' Day fun
Our every day jokesters are not the only ones having fun this April 1st. Here are a few examples of how some well-known brands are joining in on the April Fools’ Day fun.
Google
The search giant is known for its April Fools’ Day pranks, and this year it unleashed a number of them. Here are two examples:
YouTube shutting down, selecting a ‘winner.’ Google released...
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Summer and fall registration is underway
Registration for University of Memphis classes this summer and fall begins Monday, April 1.
Information for summer school is available online at www.memphis.edu/summer. The site provides links to admissions, class schedules and the registration process, as well as information about first-time students, multiple class sites and online courses. Complete information about the enrollment process,...
March 2013
10 posts
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“Some are born great, some achieve greatness, and some hire public relations...”
– Daniel J. Boorstin, American historian, professor and writer
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Lauren Gray tapped for journalism honors society
U of M online public relations student Lauren Gray of New Orleans has been invited to join Kappa Tau Alpha.
Kappa Tau Alpha is a college honor society that recognizes academic excellence and promotes scholarship in journalism and mass communication.
Membership for undergraduates is restricted to juniors and seniors who must be in the top 10 percent of their class. Gray is one of a dozen U of M...
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“Only the educated are free.”
– Epictetus
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Grim news for traditional media
The amount of TV news is shrinking, with four out of every 10 minutes of “news” devoted to weather, sports and traffic.
Newsroom employment at newspapers is down by one-third since its peak in 2000.
Newsweek has killed its print edition. Time magazine is cutting staff.
And much of the hard-core journalism we used to know has turned squishy. Reporters during the last presidential...
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PRSA launches ethics app for communicators
There are mobile business apps designed to make users more productive, more organized and more collaborative, and now there is an app to help guide public relations professionals in making ethical decisions.
The Public Relations Society of America (PRSA) has made its Code of Ethics mobile.
The largest professional organization serving the U.S. public relations profession has developed a new...
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New journals, databases now part of University of...
The University of Memphis has expanded its online resources to benefit researchers across disciplines. These resources are available through University Libraries.
Additions for 2013 include access to 1,800 new journal titles, expanded online access to existing serial subscriptions (including Science, Nature, and The Chronicle of Higher Education) and several new databases.
Updates to the...
February 2013
10 posts
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Memphis PRSA president Amanda Mauck shares her top...
The U of M chapter of the Public Relations Student Society of America (PRSSA) kicked off its spring semester schedule on Jan. 30 with guest speaker Amanda Mauck.
Mauck is the 2013 president of the Memphis chapter of Public Relations Society of America and the Internet Marketing Specialist at Le Bonheur Children’s Hospital.
As an alumna of not only the University of Memphis journalism...
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Look Who Is Taking Advantage of Online Courses ...... →
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Quotes to inspire communicators by Abraham Lincoln
To celebrate President’s Day, it would only be appropriate to share some wisdom from a man who has been inspiring communicators for two centuries—our 16th president, Abraham Lincoln.
“Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.”
The key to success is preparation. You won’t get very far with a dull ax and the same goes with...
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“Logic will get you from A to B. Imagination will take you everywhere.”
– Albert Einstein
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Business Insider's PR & Marketing Book...
For those of you wanting to become the best in the industry, Business Insider recommends the Top 10 PR and marketing books.
In no particular order:
• How to Win Friends and Influence People by Dale Carnegie
• The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell
• Crystallizing Public Opinion by Edward L. Bernays
• Thank You for Smoking by Christopher Buckley
•...
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PR Lessons Learned Over the Past Year
Before we get too deep into 2013, we thought it would be a good idea to reflect on some PR lessons from the past year.
The PR News blog compiled its own “lessons learned” list, drawn from some very public PR dust-ups.
Lesson 1: Learn from others’ mistakes.
Starbucks U.K. could have avoided their hashtag campaign disaster if they would have contacted McDonalds. The hashtag...
January 2013
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How to Secure a Letter of Recommendation
You need a letter of recommendation. Maybe not right this minute, but at some point you will be asked to provide proof that someone who has worked with you recommends you to other people.
Whether you’re applying for a scholarship, an internship, a workshop or seminar, or graduate school, chances are you’ll need to ask someone to write a letter on your behalf.
Here’s how to do...
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“A genuine leader is not a searcher for consensus but a molder of consensus.”
– Dr. Martin Luther King Jr.
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Lance Armstrong's Apology
Lance Armstrong’s publicity stunt to apologize on “Oprah” is screaming out for commentary.
Armstrong, stripped of his seven Tour de France titles because of doping charges, apologized to the staff at his Livestrong cancer foundation yesterday but reportedly didn’t make a direct confession. Afterward, he taped the interview with Oprah. It’s scheduled to be broadcast...
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December 2012
4 posts
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Social Media Tips For PR Pros
Social media is key in public relations. PR Daily provides four quick tips to enhance your use of Facebook, Twitter, LinkedIn and more.
1. Put social media handles in email signatures
2. Perform a quick survey of your audience (think Facebook polls)
3. Tell journalists where to find your client on social media.
4. Touch up social media profiles.
To read the complete article, click here.
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“A person who won’t read has no advantage over a person who can’t...”
– Mark Twain
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Time Management Tips
How many of you are experiencing final exam overload? It’s so easy to feel overwhelmed with study guides, final papers, citations and presentations as the semester comes to an end. Life After Graduation offers some time management tips that can help you balance school, work, extracurricular activities and more.
Steps To Effective Time Management:
1. Track your time. Write down your daily...
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“What happens in Vegas stays in Vegas; what happens on Twitter stays on Google...”
– Jure Klepic, social media innovator
November 2012
16 posts
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Bond, James Bond
The new James Bond flick took in over 88 million dollars during its opening weekend in theaters. PR Daily shared some important public relations tips inspired by James Bond, himself.
1. Nail your elevator pitch, every time. 007 simply says, “Bond, James Bond.”
2. Always have the best gadgets. No, you may not have Bond’s awesome tools, but you can use your smartphone, iPad and...
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Recycling Zone brings a “green” flair to middle of...
By Laura Fenton
Surrounded by brick academic buildings and residence halls, the Recycling Zone sticks out like a green thumb.
The entire 6,000-square-foot “pocket park” was originally filled with asphalt and mediocre landscaping. Now, light-colored permeable surfaces and indigenous drought-tolerant plants are present. Eco-friendly LED lighting also increased night security. All materials used...
